About DE Foundation
DE Foundation is a non-for-profit organization. We share a name and more than 250 years of coffee heritage and passion for coffee with the Douwe Egberts brand. Our goal is to further the sustainability of mainstream coffee and tea (prevailing volumes and qualities); working in particular with small-scale producers.
Read more about the goals, projects and results of the DE Foundation
Members of the Board and management
The Board comprises of five members and daily management lies with two people. All share a passion for coffee and tea.
See the Members of the Board and daily management
Sara Lee Corporation and sustainability
Sara Lee Corporation has a worldwide vision on sustainability that reads: "We are committed to promoting wellness and nutrition, supporting our communities and protecting our planet in a manner consistent with our core values.''
Read more about Sara Lee
Our methods and philosophy
The DE Foundation works to further sustainability in mainstream coffee and tea, working in particular with small-scale producers. In 3-5 years projects we work to improve the quality of their produce, support the implementation of sustainable practices and create market access with better prices.
Annual Report
DE Foundation is fully sponsored by Sara Lee’s Coffee and Tea division. As a non-profit organisation, the foundation receives an annual donation of € 1.2 million. This money is spent on DE Foundation projects in accordance with the strategy agreed upon by the DE Foundation Board.